Data protection

General Data Protection Regulation – GDPR
Purpose of processing (purpose and legal basis)


The Seeds of World company, whose head office is located at Meix-devant-Virton 6769 Rue Firmin Lepage 4, has an online sales website. This site makes it possible to receive orders from our customers and the data collected on this occasion is recorded and processed in a customer file.

This file is used to:

Manage orders, payment and delivery.

Carry out marketing operations (loyalty, promotions) and send advertisements by email to our customers who have not objected to it or who have accepted it:

On products similar to the ones they ordered.

On other products offered by the company.

Transmit the data of our customers who have accepted it to our business partners, to enable them to send them advertising.

Legal basis for processing

Order management: the legal basis for processing is the execution of a contract (see article 6.1.b) of the European Data Protection Regulation).

Sending commercial solicitations by email on products similar to those ordered by customers: the legal basis for processing is the legitimate interest of the company (Cf. article 6.1.f) of the European Data Protection Regulation), namely promote our products to our customers.

Sending commercial solicitations by email on other products offered by the company Grainesdumonde: the legal basis for processing is consent (Cf. article 6.1.a) of the European Data Protection Regulation), as required by article L. 34-5 of the Post and Electronic Communications Code.

Transmission of the email address to business partners: the legal basis for processing is consent (see article 6.1.a) of the European Data Protection Regulation), as required by article L. 34-5 of the code posts and electronic communications.

Data categories

Identity: title, surname, first name, address, delivery address, telephone number, e-mail address, date of birth, internal processing code allowing identification of the customer, data relating to registration on opposition lists.

Data relating to orders: transaction number, details of purchases, amount of purchases, data relating to payment of invoices (payments, unpaid bills, discounts), product returns.

Data relating to means of payment: bank card number, expiry date of the bank card, visual cryptogram (which is immediately deleted).

Data necessary for carrying out loyalty and prospecting actions: purchase history.

Data recipients

Seeds of World customer and billing services are recipients of all categories of data.

Its subcontractors, responsible for the delivery of its orders, are recipients of the identity, address and telephone number of our customers.

Customer e-mail addresses are never passed on to any commercial companies.

Data retention period

Data necessary for order management and invoicing: throughout the duration of the commercial relationship and ten (10) years for accounting obligations.

Data necessary for carrying out loyalty actions and prospecting: throughout the duration of the commercial relationship and three (3) years from the last purchase.

Data relating to means of payment: this data is not kept by the company Grainesdumonde; they are collected during the transaction and are immediately deleted upon payment of the purchase.

Data concerning the opposition lists to be received from prospecting: three (3) years.

Your rights

If you no longer wish to receive advertising from our company (exercise of the right to object or withdraw consent already given), contact us by email at information@seeds-of-world.com

If, after having consented to your data being transmitted to our commercial partners, you wish to change this choice and no longer receive advertising from them, contact us by email at information@seeds-of-world.com

You can access, rectify or delete data concerning you. You also have a right to portability and a right to limit the processing of your data (See the cnil.fr site for more information on your rights).

The data protection officer

Seeds of the world

4 rue Firmin Lepage

6769 Meix devant Virton

If you feel, after contacting, that your “Data Protection” rights have not been respected, you can submit a complaint online to the CNIL.

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